Digital marketing refers to the use of online channels, platforms, and strategies to promote products, services, or brands to a targeted audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email campaigns, content marketing, pay-per-click (PPC) advertising, and more. The goal of digital marketing is to connect with potential customers where they spend their time online, driving engagement, building brand awareness, and ultimately increasing sales or conversions.